How I made a late-night decision to spam you better!
From cold calls to hot takes
The irony of a salesperson joining the newsletter game is not lost on me. 😅
I’m also super aware of the thin line between newsletters and spam.
As the author and recipient of hundreds of e-mails a month, I appreciate the need to be discerning. I act like the bouncer of the night club that is my inbox. Marketing faff? Sorry, not on the list. Delete. Productivity App promos? Never. Delete. Last Chance Offers? How about no chance. Delete.
Those select podcasts and digests that make it past the red velvet rope into my clerb, come from creators who I WISH were fam! But they are certainly why I have fantasized of crafting my own newsletter. My reluctance to start was based on a fear of becoming another ‘Unsubscribe’ casualty, not unlike those I dispatch from my Gmail every day.
But as 2024 drew to a close, I kept hearing "Everyone's on Substack now!" And by the sheer number of people I’ve seen join and the quality of their content, I’m convinced this is the best way in. I imagine this is how the kids who jump in the pool first at a frat-house party must feel.
Like a dad trying to do a TikTok dance, I will strive to offer equal parts, compelling insight and humor, so long as you agree to keep me out of your Trash Bin. Do we have a deal?
New beginnings are hard. But we can do hard things.
On the journey of finding my voice and speaking with authority about the industry I know and love, I’ve felt frustrated and intimidated at times. Thankfully, my corner men (and women) have convinced me that both feelings are valid and lessened by the simple act of doing. If Shakespeare started with stick figures, I’ll take my cue from The Bard himself.
Why I hope you’ll join me.
I’m launching my Substack to invite you to dive deep into subjects and open the conversation wide on all things Sales!
The industry employs millions, but I’ve found meaningful discourse on the subject to be surprisingly scarce. So I’ll kick things off by sharing what I observe, including best practices, significant trends, common challenges and most importantly, celebrate triumphs.
My ask of you today? Enter your email and press the pretty blue button below. I’d be humbled and encouraged by your readership, comments and suggestions. Your contribution is the special sauce that will add clarity, value and - if all goes well - make our experience in this profession more vibrant and fulfilling.
You’ve made it this far, so I hope I can count you in.
Wait. You’re still not Subscribed?
Allow me to make the case for Tedly Co - Guidance and support for those in Sales has not really kept pace with those in Tech, Finance or Manufacturing. But we know that Sales teams, B2B and B2C, in the modern era, must serve as brand ambassadors, have a command of non-verbal cues, posses social media savvy and deliver results at an ever-quickening pace. These skills and aptitudes are novel, unique and in high demand. I dedicate this Substack to the deep exploration of these areas and amplifying our stories.
If you’re hungry to up-skill, plot a sustainable career path, and build genuine connections (tough to do in a digital-first world), please join us. The “struggle” is real. Luckily, we can do hard things.
If you agree, I invite you to subscribe. We got a lot to talk about! If not, I still hope you’ll subscribe or let me know what I can do to make you feel at home here.