Matching Energy Types: Your Secret Weapon for Sales Success
We all can embody our masculine and feminine energies. Let's explore how.
It is my opinion that regardless of gender, we naturally express a mix of feminine and masculine energies. Rather than a set of scripted behaviors or stereotypes, I’d like to discuss the subconscious effect of recognizing these ways of being, when working with others.
What does masculine energy look like in the workplace?
It's typically direct, action-focused, and analytical. People leading with this energy want the bottom line, clear outcomes, and solutions they can implement now. When you're working with these folks, match their vibe by getting to the point and focusing on results.
Example: When James meets with tech clients, he notices they often check their watches and prefer bullet-pointed presentations. He adapts by front-loading his key points: "Our solution cuts implementation time by 40% and reduces errors by 25%. Here's how..." This direct approach consistently resonates with those with “masculine energy” better than starting with relationship-building small talk.
On the flip side, what does feminine energy look like in the workplace??
Feminine energy tends to be more collaborative, intuitive, and relationship centered. Those that imbue their feminine value meaningful conversations and seeing how everything connects. Building a rapport here means taking time for personal connections before diving into business.
Example: Sarah excels with healthcare clients of whom she found had more feminine energy, by starting meetings asking about recent challenges in their practice. During one successful pitch, she spent the first 15 minutes discussing a client's staff retention seemingly off-topic, but this conversation helped her position her product as a solution to their workplace culture issues, ultimately winning a contract her competitors missed.
The real magic happens when sales teammates with different energies collaborate effectively. When one who is analytical (embodying their masculine) partnered with one is relationship-focused (feminine) for client presentations, they can strike a balance. One can deliver precise technical information while the other can intuit unspoken client concern, speak to those and build an emotional connection.
Example: During one particularly tense negotiation, a client with strong masculine energy was pushing hard on pricing. Instead of matching his confrontational approach, team leader Jessica intentionally shifted to a more collaborative energy: "I understand your budget constraints. Let's look at this partnership differently —what if we adjusted the implementation timeline to spread costs differently?" This energy pivot completely changed the conversation dynamic.
Questions to Consider:
How do you recognize your own dominant energy type, and when have you successfully shifted to match someone else's?
Think about your most successful client relationships—can you identify which energy patterns were at play?
What specific techniques could your team develop to better match energies with challenging prospects?
How might intentionally balancing energy types on your sales team create stronger outcomes?
I welcome your answers in the comments, which can submit below:
Key Takeaways: By practicing this kind of energy matching, you and your sales team will build deeper connections that naturally drive better business results.
What energy type do you lead with, and how might adjusting it transform your next sales conversation?